Second Life? But I'm Not Dead Yet...

Recently in my social media management class we watched a video by Rhonda Lowry who speaks about the possibilities and opportunities through Second Life. Some organizations like CNN have jumped on to the Second Life bandwagon while most organizations are yet to see the benefit. Perhaps organizations can profit from such a site but they don't see that profit even equalizing the additional time that would have to be put towards such a project. Rhonda Lowry argues against that view.

Everyone knows that we are moving more and more into a world at least similar to Second Life. If point A was year 2000 then 2012 is maybe point D. Second Life is more like M, meaning that it is such a large leap that most people just can't jump that far ahead. The possibilities are making more and more things reachable but change still takes time.

Some of the positives is that it promotes participation and collaboration. It allows for the most humanistic interactions of people from hundreds and thousands of miles away from one another. Conversations, meetings, and events and be pre-planned and post dated improving time management. It's an additional networking extension and it may even be an untapped market. At the same time many organizations feel that allocating many of their resources to an unproven-imaginative world is too great a gamble. I also feel that it is too great a gamble, at least right now.